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12 Ways to Lower Your Cost Per Lead in Google Ads

August 20, 20235 min read

In today's digital world, Google Ads has become an essential tool for businesses looking to reach a wider audience. However, the cost per lead can often seem daunting and uncontrollable. But fear not, as optimizing your Google Ads campaign to reduce the cost per lead is completely achievable. 

This blog post will guide you through 8 strategic and effective ways to lower your cost per lead and maximize the return on your advertising investment. Whether you're new to Google Ads or an experienced marketer looking for ways to increase efficiency, these tips will offer valuable insights to make your advertising budget go further.

12 Ways to Lower Your Cost Per Lead in Google Ads

To reduce your cost per lead, it's critical to focus on the performance and efficiency of your Google Ads. This can be achieved by optimizing various factors such as ad quality, keyword selection, and audience targeting. Here are eight techniques you can implement for more efficient ad spending:

  1. Improve Quality Score: A high Quality Score can lower your cost per click (CPC) and improve ad positions. To improve it, ensure your ads are relevant to the chosen keywords and landing pages.

  2. Use Negative Keywords: By excluding irrelevant search terms, you can prevent your ads from showing to uninterested users, thus saving your budget for more promising leads.

  3. Optimize Landing Pages: A well-designed, relevant landing page can improve your Quality Score and conversion rate, reducing the cost per lead.

  4. Experiment with Keyword Match Types: Try different match types for your keywords and observe the impact on the cost per lead. Broad match might bring more traffic, but exact and phrase match types usually bring higher-quality leads.

  5. Use Geotargeting: Target your ads to specific locations where your prospective customers are. This can help you avoid spending money on clicks from users in areas unlikely to convert.

  6. Implement Ad Scheduling: Run your ads at the times when your audience is most likely to convert. This could be certain days of the week or specific hours within a day.

  7. Test and Refine Ad Copy: Regularly test different versions of your ad copy to find what works best for your audience.

  8. Employ Conversion Tracking: By tracking conversions, you can see which ads and keywords lead to the most customer actions, helping you to focus your budget on what's working.

  9. Utilize Target CPA Bidding: Target CPA bidding is an automated bidding strategy that helps you reach more conversions at a target cost per action.

  10. Leverage Automated Rules: Automated rules can be used to pause and adjust campaigns according to their performance, helping you to make the most efficient use of your budget.

  11. Take Advantage of Remarketing: Remarketing allows you to reconnect with people who have already visited your website or app. This is a great way to drive more conversions at a lower cost per lead.

  12. Use Promotions and Offers: Leverage special offers, discounts, and promotions to attract more leads while keeping the cost per lead under control.

The 10 Biggest Changes to Google Ads You Need to Know for 2023

In the ever-evolving landscape of digital marketing, Google Ads continues to introduce new features and updates to enhance advertisers' experience. As we approach 2023, it's vital to stay abreast of these changes to leverage their potential and optimize your campaigns effectively. Here are the top 10 changes to Google Ads that you need to be aware of for 2023:

  1. Expanded Text Ads: Google is pushing the boundaries of ad text length, aiming to provide advertisers more space to convey their message.

  2. Responsive Search Ads: Google’s machine learning algorithm will generate ads based on multiple headlines and descriptions provided.

  3. Smart Bidding: Google is introducing several Smart Bidding strategies that use machine learning to optimize for conversions or conversion value.

  4. Performance Planner: This feature will help advertisers plan their budget and forecast the performance of their ads.

  5. Discovery Ads: These are immersive, visually appealing ads that will appear across Google's popular feeds.

  6. Bumper Machine: This tool will help advertisers create 6-second bumper ads from longer videos.

  7. Gallery Ads: A new ad format that combines the intent of search with the creative appeal of the display.

  8. Audience Expansion Tool: This tool will help advertisers reach people who are similar to their ideal customer.

  9. Custom Affinity and Custom Intent: Two new audience categories that are more granular and tailored to the advertiser's needs.

  10. Maximize Conversion Value: A new smart bidding strategy that aims to maximize the total conversion value of your campaign within your specified budget.

Are Google Ads Worth It For Your Small Business?

As a small business owner, you might question the worthiness of Google Ads for your marketing efforts. The answer largely depends on your specific business and marketing goals. If used strategically, Google Ads can offer significant benefits. 

The platform enables businesses to target specific demographics, locations, and times, granting control over advertising costs. Moreover, Google's vast network provides an extensive reach, enhancing your business's visibility. However, it's important to remember that like any other marketing tool, Google Ads requires careful planning and continuous optimization. 

Tracking conversions, monitoring keyword performance, and regularly updating your ads will help maximize your return on investment. So, while Google Ads do require an investment, they can be a valuable tool for driving traffic, generating leads, and increasing sales for your small business.

Summing Up

Google Ads is a powerful tool that can help businesses reach more and better-qualified leads. However, the cost per lead can quickly become unmanageable if your campaigns aren't properly optimized. Fortunately, there are several ways to reduce your cost per lead and maximize the return on investment of your Google Ads efforts. 

As a small business owner looking for ways to increase your reach and visibility online, Google Ads is a great option if implemented and managed correctly.

About G3 Innovations, LLC

From the uprising demand revolving around social media, it’s clear that this is an important part of business marketing. At G3 Innovations, LLC, we create innovative marketing solutions for your business. Our team of dedicated and passionate local marketing experts creates custom strategies for clients based on their needs and goals. Our clients choose our digital marketing agency as we deliver only the best, award-winning results to them. For more information about our Google ads agency, send a message to (808)374-8810 or write to support@g3innovationsllc.com. 


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