FAQ

Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Digital marketing consists of many different types of marketing strategies, but the spectrum of services consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing.

Even within the above strategies are subsets of the different types of digital marketing. Within search engine optimization consists local search engine optimization, national search engine optimization, link building, and reputation management. Types of pay-per-click advertising include local pay-per-click advertising, national pay-per-click advertising, and Facebook advertising.

Social media management/marketing plays across many different platforms depending on the type of business you are in, but some of the most important networks are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.

Content marketing consists of creating valuable and memorable content to be distributed to customers or those interested in your digital marketing has shifted the paradigm of marketing from one that uses an outbound approach to one that uses an inbound marketing approach.

Customers know what they want and when they want it and they head online to get what they want when they want it. Inbound marketing helps businesses generate traffic to their website and turn website visitors into paying, loyal customers. Digital marketing is one of the most important types of marketing you can do for your business.

Having a good looking website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation.

Promoting your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitor, which will hopefully turn into paying and returning customer. Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business.

Most of our services are six-month and twelve-month contracts that are offered at discounted rates for extended services, but we also offer month-to-month contracts. Keep in mind that digital marketing results do not happen overnight, especially if you are tackling efforts like social media marketing and search engine optimization.

Digital marketing takes a consistent effort and one that is relentless. Anyone that is guaranteeing overnight results using their services might as well be selling snake oil. The internet is the most competitive business space in the world.

Each of our customers are unique and have different requirements when it comes to a revolutionized digital marketing strategy. All customers will be presented with a custom proposal that is unique to their business industry and requirements.

As a rule of thumb, general marketing expenditures are recommended to be around 10-20% of overall revenue, but there is not an exact answer. One of the most important numbers is determining what the return-on-investment (ROI) is of any marketing investment. The only wrong amount to spend on digital marketing efforts is $0. Doing something is much better than doing nothing at all.

Using effective digital marketing strategies to ensure that marketing efforts are more likely to reach customers and will, in turn, lead to significant commercial benefits. 

Few of the main Advantages of Digital Marketing:

- Global Reach,

- Local Reach,

- Lower Cost,

- Effective Targeting,

- Multiple Strategies,

- Multiple Content Types,

- Increased Engagement,

- Analytics and Optimization.

With digital marketing, you can target your ads and content to highly precise audiences. Plus, you can easily adjust your targeting throughout an ad campaign as needed. When you use traditional marketing, on the other hand, your targeting capabilities are limited or hardly existent at all. Using digital channels for your marketing enables you to get much more feedback about your campaigns. You can easily access detailed information about who’s clicking on your ads, visiting your website, and following you on social media.

In order to get started you have a few different options:

1. Request a Free Digital Marketing Audit

2. Schedule a free consultation to discuss your plans and options

3. Submit a form on our website on our Contact Page

4. Call or text us at (808) 374-8810

Good websites turn traffic into customers, rank for search results, and allow the end-user the flexibility to use the platform easily. Bad websites do the complete opposite. We build the good kind and train you up on how to use the platform after development to make sure that you know what you are doing and can continue to use your business investment.

It all starts with a strong and technically sound website. A company can go out and pay a boatload of money for an incredible website design, but if the website does not generate traffic, what good is it? We make sure that we configure your website to the highest technical SEO standards, which ensures that any additional promotion of your website will be worth the while.

A poorly configured website from a technical SEO standpoint will suffer no matter how much effort goes into the SEO process. With that being said, just because you develop a new website does not mean that it will come up in search engine rankings automatically, especially for competitive keywords.

The website is important, and without it you will fail from an SEO standpoint, but the promotion of the website after development is just as, if not more, important.

This question depends on the functionality requirements of the website. Website projects can range anywhere from six weeks to a few months. We will take you through the following development process no matter how simple or complex the project is: Planning and Discovery, Site Architecture, Content Development, Design, Development, Launch, and Warranty.

SEO stands for search engine optimization. Search engine optimization is an effort that optimizes your website to rank for specific keyword searches and also promotes your website to do the same. Google wants to return the best websites for the specific search query.

Our SEO efforts will tell search engines that your website is one of the best for the query that the user is searching for online. There are two main factors that go into SEO: on-page optimization and off-page optimization. On-page optimization is an effort in which we technically configure the content and information that is on your website to rank for specific keyword searches. This effort might include things like updating meta tag information, adjusting content on specific pages, or configuring your website with a blog in order to promote content.

Off-page optimization includes the work we do to promote your website outside of your own website. This can include things like guest blog writing or press release writing. G3 Innovations handles all of these efforts for you.

An SEO strategy is one that is going to pay dividends down the road. Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is really like a chain-effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.

It depends and we offer NO guarantees. Anyone that does offer you guarantees, run! SEO takes time, effort, and patience. When we first start, we normally target lower competitive keywords with average amounts of traffic since these are easier to rank for. As time goes on and we gain more ground on the lower competitive keywords we will start to target the more competitive keywords.

Generally, ranking improvements can take anywhere from 3-6 months, with lasting effects generally coming in at around one year. The beauty is that SEO rankings, if maintained, will be extremely beneficial for you in the future and will create incredible ROI as time moves forward.

The only wrong decision you can make in regards to SEO is doing nothing at all. SEO is like a snowball rolling downhill. At first it starts out small and slow, but as efforts increase and more and more SEO efforts are added, the snowball begins to get bigger and bigger and starts to roll down the hill out of control. The same will happen with your website traffic!

Local SEO is designed around keyword searches that include a geographical region. For example, an auto shop in Honolulu is not going to want traffic from New York because they would not be able to service this client. Local SEO targets keywords that might be structured like this, “auto repair shop Honolulu”.

National SEO is the exact opposite. National SEO focuses on a national effort and keywords that are more general and not location specific. A national SEO campaign would be ideal for an e-commerce company that is selling products nationwide vs. locally.

Pay-Per-Click Advertising is when we place ads on search engines or other websites and drive traffic to your website. You are charged for this traffic when someone clicks on your advertisement. Our job is to make sure that your ad campaigns are correctly configured to drive the exact type of traffic you want to your website. This ensures that your budget is not being wasted on irrelevant traffic.

We constantly monitor and make changes to your campaign to drive and drive down the cost-per-click, increase your click-through-rate, and increase your conversation rates. We create extremely targeted ad campaigns and constantly test different variables and ad formats to find the best combination. We also make sure that your website’s landing pages are perfectly configured for conversion when someone lands on your site.

Similar to all campaigns, you will have up-to-the-minute reporting, charts, and information on the success of your campaign. We will also analyze these results with you each and every month and make sure that we are constantly improving the efforts of the campaign.

It really depends on what you are trying to do. Active advertising (Google and Bing) is great because we can place ads in front of users that are searching for our product and service using primarily keywords. Active advertising is also generally more expensive.

Passive advertising (Facebook and Google Display Network) is great because it allows us to target with extreme demographic targeting, especially Facebook. If we want to put an ad up in front of people that are realtors, we can certainly do this with the Facebook Advertising platform.

Advertising is also generally cheaper. It’s hard to say whether or not one is better than the other. Let us help you figure that out based on your business requirements!